Aldi confirms it is entering the Polish market

MG
27-07-2007, 13:40

Warsaw (Puls Biznesu) – Headquarters of Aldi Nord say it is going to open its first markets in Poland in January 2008 confirming thus “PB” news.

Several days ago, „PB” informed that Aldi is going to launch its first 10-12 shops in Poland in Silesia region, Warsaw and Poznan. Yesterday, PlanetRetail website specializing in news on the retail sector said it had managed to confirm the deadline at Aldi Nord headquarters. The company confirmed the date but gave no details. Representatives of the retail sector have no doubts that Aldi appearance in Poland means sharper competition. Aldi is a hard discount selling products under its own brand at lowest prices.

According to unofficial data, the retailer has been negotiating with Polish deliverers for a year. In its recruitment ads published in Polish newspapers, Aldi is looking for German-speaking candidates for heads of the following regions: Kielce, Wroclaw, Radom, Opole, Lodz and Poznan. It has had an office in Warsaw for some time already. Biedronka, Lidl, Plus and Netto will be Aldi’s biggest rivals in Poland.


 

 

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