BWE knows how to win 6 percent of the market

opublikowano: 06-02-2008, 11:10

Warsaw (Puls Biznesu) – The man who made GE  Money Bank successful is not going to sell mortgage loans in the new bank. He  has other ideas how to win 6 percent market share.

It’s easier to say what the new bank based on BWE won’t do than the other way round.

“We won’t sell our own mortgage loans. At least at the beginning”, Mariusz Karpinski, the CEO of the bank under construction said.

He was the founder of the success of GE Money Bank which focuses on mortgage loans. He assures that in order to be profitable in this field, one needs to have a large-scale business because credits offer low margins of profit.

“We may decide to implement mortgage loans in the second or third stage, i.e. within 2-3 years”, the CEO assured.

For the time being, BWE is starting its first stage. It is going to change its name and logo within 2-3 months. The bank wants to have retail clients as well as clients among small and medium-sized enterprises. As early as this year, individual clients will be offered credits, accounts and deposits. Cards will appear later on. The package for SMEs will be very basic at first but then it will be enriched with leasing and factoring services.

Details will be known when the strategy is ready, i.e. within three months. The bank wants to launch operations in October or November. This year, it will launch 20 outlets, next year: several dozens of them. It wants to have 200 outlets within five years and control 6 percent of the retail and SMEs market.

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