Centertel hopes for a 50 percent increase

Alan Heath
27-04-2001, 00:00

Centertel hopes for a 50 percent increase

Mobile phone operator Centertel, belonging to TPSA and France Telecom, hopes to increase sales by 50 percent this year by concentrating on business clients. Nonetheless the company will report a loss again this year. Centertel has currently a 23.8 percent share of the telephone market, PTC which operates the Era network has 40.4 percent and Polkomtel which runs Plus has 35.8 percent. Tomasz Rochowicz, marketing director at Centertel admits that forty percent of clients have a monthly income less than PLN4,000. MD Marek Józefiak, also adds that before getting a GSM concession the company lost the greater part of its business clients. Now he is hoping to win them back.

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