German Aldi starts recruiting in Poland

APA - Austria Presse Agentur
opublikowano: 24-01-2006, 16:52

Warsaw (Puls Biznesu) – The U.S. Wal-Mart and German Aldi have both announced their plans to operate in the Polish market. The latter company may be closer to launching its first shops.

Warsaw (Puls Biznesu) – The U.S. Wal-Mart and German Aldi have both announced their plans to operate in the Polish market. The latter company may be closer to launching its first shops.

The German discount retailer has started recruiting its staff in Poland, including managers. The ads inform that the employees will start working in Poland after a three-year-long training in Germany. However, the representatives of the Polish companies, believe that the retailer will start operations earlier.

“In my opinion, Aldi will have a differentiated development strategy in Poland. The network will not only build its own shops but also will look for an acquisition target among retailers who are not doing very well”, Andrzej Falinski, Secretary General of the Polish Organization of Trade and Distribution.

In his opinion, Aldi will launch 30-50 new shops in the first stage. Rumors say, that the company plans to buy up to 200 lands to build its markets.

“Another strong player in Poland will increase the consolidation”, Slawomir Nitek, deputy CEO of the Polish unit of the Dutch Netto discount retailer commented.

Netto has nearly 100 markets in Poland. According to Mr. Nitek, his company will not suffer because of Aldi. The German retailer is a hard discount retailer selling the majority of products under its own brands. Netto does not do this.


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Podpis: APA - Austria Presse Agentur