Milo FMCG distributor targets PLN 3 billion of sales

APA - Austria Presse Agentur
opublikowano: 10-10-2005, 18:48

Warsaw (Puls Biznesu) – TWI Milo, Poland’s leading fast moving consumer goods distributor, wants to exceed PLN 3 billion (EUR 772.3m) of sales next year. Today, cigarettes distribution generates the largest share of Milo’s sales – 65 percent. However, the share is losing because Milo is developing in other branches.

Warsaw (Puls Biznesu) – TWI Milo, Poland’s leading fast moving consumer goods distributor, wants to exceed PLN 3 billion (EUR 772.3m) of sales next year. Today, cigarettes distribution generates the largest share of Milo’s sales – 65 percent. However, the share is losing because Milo is developing in other branches.

We have over 13 percent of the market of tobacco products distribution. Now, we have also decided to launch distribution of alcohol and wine. Within five years, we want to reach 10 percent market share here, Robert Zalewski, Milo CEO said.

Analysts agree that the Polish market of alcohol distribution has large growth potential (contrary to cigarette distribution market).

As far as alcohol consumption is concerned, the Poles are still behind other European nations. But I believe that it will be hard for Milo to achieve an important position in alcohol distribution’, Bogna Sikorska, BM BGZ analyst commented.

Today, CEDC and Sobieski Dystrybucja are Poland’s main alcohol distributors with 50 percent market share. Milo, however, may follow CEDC and acquire smaller companies.

We do not exclude acquisitions of both tobacco and alcohol distributors, Robert Zalewski admitted.

Milo, which has 15,000 retail clients, including supermarkets, gas stations or news stands, is also an important distributor of prepaid cards. Milo’s management estimates that they have 20 percent of the market.

Milo is also a distributor of sweets, coffee, tee and pharmaceuticals.

(PLN 1 = EUR 0.257) 

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