Warsaw (Puls Biznesu) – Online trade rose to PLN 5 billion (EUR 1.3 billion) annually. Online advertising spending grows rapidly.
Online advertising rose 60 percent last year and amounted to PLN 215m. This year, they will grow to PLN 335m, Interactive Advertising Bureau Polska (IAB) estimates. Poland is thus the leader in this part of Europe. Online advertising rose to 3.9 from 2.7 percent of all advertising spendings last year while the share of newspapers dropped. Michal Marczak from DI BRE Bank expects that online advertising will be a threat to TV more than newspapers. TV will suffer because of the development of digital television where it’s hard to check when clients are watching the programs. The money will go to online and newspaper advertising.
Online trade develops rapidly. According to IAB, sales in 2006 rose to PLN 5 billion from PLN 3.1 billion a year earlier. Online auctions are more popular than e-shops. Over 3.3m people buy via the internet.
At the end of 2006, there were 13.1m internet users in Poland for the ninth position in the ranking in Europe. 91 percent of people use internet at home.
(PLN 1 = EUR 0.265)