Pekao bank faces its biggest marketing campaign ever

13-11-2007, 10:48

Warsaw (Puls Biznesu) – Pekao is getting ready for the biggest marketing campaign in its history. The campaign will be launched when the merger with BPH is officially approved of.

Pekao, part of Italian UniCredit, has prepared plans to be implemented just after its merger with BPH is approved of. On the same day, in the evening, letters will be sent to all clients of Pekao and BPH informing them about the changes. All over the country, teams will start changing logos on 285 outlets owned formerly by BPH. Within several days, Pekao’s logos should be hanging there. Pekao wants its new outlets to resemble its own ones as soon as possible. In the beginning, special coordinators who are just being trained all over the country, will welcome clients. BPH employers will get a welcome package, including not only the list of their new obligations. A nationwide campaign of the bigger bank will be launched as well. It will last several weeks. It was impossible to state how much money will be spent on the campaign but it’s going to be the biggest one in Pekao’s history.

Now, the court must approve of decisions made by both banks’ GSMs concerning the split of BPH and merger with Pekao. Managements of both banks expect the process will be concluded this month. Pekao will have 285 new outlets and 7,000 new employers, all corporate and 75 percent of individual clients of BPH.

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