Poland: Advertisement spending to grow 20 percent this year

APA - Austria Presse Agentur
opublikowano: 14-02-2005, 11:02

Warsaw (Puls Biznesu) – Last year, advertisement spending in Poland amounted to PLN 12.6 billion (EUR 3.1 billion), or PLN 1.3 billion more than in 2003, Expert Monitor said. Television earned 54.6 percent of the sum, papers 15.5 percent, magazines 14.9 percent, radio stations 8.6 percent, outdoor 5.4 percent, and cinemas 1 percent.

Warsaw (Puls Biznesu) – Last year, advertisement spending in Poland amounted to PLN 12.6 billion (EUR 3.1 billion), or PLN 1.3 billion more than in 2003, Expert Monitor said. Television earned 54.6 percent of the sum, papers 15.5 percent, magazines 14.9 percent, radio stations 8.6 percent, outdoor 5.4 percent, and cinemas 1 percent. Internet was not comprised by the poll, but Advertising Bureau Polska estimated that the number of ads published via this channel increased by 65 percent.

According to Optimedia, this year should be even better for all channels. ‘Television may not more commercials, especially in the night and morning channels’, Szymon Marek from Optimedia said. Papers, whose ads income grew 22 percent last year, may not a 15-20 percent rise this year, Artur Brandysiewicz from Initiative Media estimated. Internet ads will be more and more popular. There will be 10 m internet users in Poland this year, and expenditures on ads will grow by 20-25 percent. Outdoor advertisements should keep the same growth rate as last year, i.e. 18 percent.

(PLN 1 = EUR 0.248)

© ℗
Rozpowszechnianie niniejszego artykułu możliwe jest tylko i wyłącznie zgodnie z postanowieniami „Regulaminu korzystania z artykułów prasowych” i po wcześniejszym uiszczeniu należności, zgodnie z cennikiem.

Podpis: APA - Austria Presse Agentur

Polecane