Warsaw (Puls Biznesu) – The Poles like new tastes
and the companies offer more and more exotic products.
The food market in Poland exceeds PLN 100bn (EUR
27.6bn). According to PMR company which prepared the first report on new tastes
on the market, there are more and more new dishes offered.
“We’ve analyzed the tactics of implementing new
products in Poland observing 60 biggest food producers. It turned out that new
products most often (47 percent) consisted in implementing new flavors for
already existing products”, Marcin Szaleniec, PMR analyst said.
The tastes connected with ethnic cuisine are the
“The second most popular category of new flavors
are those connected with home, old, traditional recipes”, Marcin Szaleniec
The second most popular way of implementing new
products, are those connected with health (20 percent). The third in the ranking
are products described as “convenient and time-saving”. Analysts stress that
there are more new products on the premium market than on the economic market.
Producers confirm the report.
“We are believed to be an innovative company and
that’s true. Every year, nearly 30 percent of our sales are generated by new
products”, Marek Moczulski, CEO of listed ZPC Mieszko sweet producer said.
(PLN 1 = EUR 0.276)