Unilever loses court battle against Magnum beer

APA - Austria Presse Agentur
opublikowano: 10-10-2005, 21:44

Warsaw (Puls Biznesu) – Magnum, the ice cream brand owned by Dutch Unilever, is not so noble to demand cancelling signs of other products and companies, a court in Warsaw decided yesterday. Unilever accused Browary Dolnoslaskie Piast brewery, which has Magnum beer.

Warsaw (Puls Biznesu) – Magnum, the ice cream brand owned by Dutch Unilever, is not so noble to demand cancelling signs of other products and companies, a court in Warsaw decided yesterday. Unilever accused Browary Dolnoslaskie Piast brewery, which has Magnum beer.

Unilevers sign has been protected since 1991 while Piast’s beer since 1998. There was no problem with registration because ice cream and beer are of other product classes and do not compete with each other. Unilever had another opinion.

The brewery takes advantage of the fame of our ice cream and decreases the ability to differentiate our brand, Jaroslaw Kulikowski, Unilever spokesman for patents explained.

The court decided that Unilever did not prove its case. Especially that in Poland, the Magnum brand is reserved for electronic equipment, security services, cartoon packages or car transport. Unilever may appeal.

 

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Podpis: APA - Austria Presse Agentur

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