Euro RSCG grows

Alan Heath
21-05-2001, 00:00

Euro RSCG grows

The two largest Polish direct marketing companies, Dialog Galicja and Marketing House have been acquired by advertising agency Euro RSCG

Europe.

Pierre Lacosse, MD of Euro RSCG, believes that the market needs marketing services such as his in order to develop further. He does not rule out more acquisitions in the future although admits that the industry is going through a difficult period at the moment although he does not see it as being as bad as some may be making out. He considers that consumption is not as low as some may think and believes that the present down turn in the advertising industry is only a slight braking process.

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Podpis: Alan Heath

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