Warsaw (Puls Biznesu) – MySpace controlled
by the media mogul, appears in Poland. Experts are not over-enthusiastic.
So far, Rupert Murdoch has not been particularly successful in Poland.
Telewizja Puls TV broadcaster where News Corp. is a minority shareholder, is
currently laying off half of its employees because it has given up news
programs. According to market rumors, Rupert Murdoch wants to withdraw
completely from the Polish TV market. People have been saying for some time
already that News Outdoor Poland, the outdoor business of News Corp. in Poland,
could be sold. Now, positive news has come eventually. MySpace, one of the
biggest social portals in the world is appearing in Poland. The company has just
announced it is implementing a trial BETA version in Poland. The service will be
fully available in several months.
MySpace has 29 local versions in 15 languages. It merges social and
multimedia services. Its English version has 1m Polish visitors monthly.
Analysts are wondering, however, if the company manages to avoid what happened
to eBay which turned out to be unable to compete with its Polish peer Allegro.
“MySpace won’t be any revolution. If the company simply translates the
English service, does not announce its entrance in the media, it may have up to
2m users only. The situation may change if it focuses on video which sees
growing popularity”, Jaroslaw Sosinski, Zed Digital managing director