Paradise Group will launch in Poland two new brands

APA - Austria Presse Agentur
opublikowano: 2006-05-08 10:44

Warsaw (Puls Biznesu) – There is the time for luxury goods in Poland. Paradise wants to get use of that.

Warsaw (Puls Biznesu) – There is the time for luxury goods in Poland. Paradise wants to get use of that.

Paradise Group, the company that represents in Poland Hugo Boss, Ermenegildo Zegna and Burberrys', plans to introduce at the polish market two new top brands. The representatives from group are holding negotiation and deny to give any details.

“I do not want to put a jinx on it”,  Jerzy Mazgaj, owner of Paradise Group, and shareholder of public Alma.

 At the moment Paradise has 10 shops, in Łódź, Katowice, Warszawa, Kraków and Poznań. But it is not the end. The company wants to expand networks of brands that succeeded in the course of previous years. Finally there should be maximum 50 shops in bigger polish cities.

“We hope that this plan will be realized in 3-5 years”, Jerzy Mazgaj said.

All shops of Paradise Group are monobrand and located in biggest agglomerations, along main streets.

“The market of luxury goods develop relatively fast, faster than in Czech Republic or Hungary” Jerzy Mazgaj said.

Paradise Group was set in 1990. Its sales last year amounted to more than PLN 25m, and profitability exceeded 10 percent.