Warsaw (Puls Biznesu) – The Polish restaurant market is far beyond world’s leaders and it will be very difficult for it to catch up.
The Polish restaurant market evaluated at PLN 20 billion (EUR 5.1 billion) annually is far beyond its US or Spanish counterparts. According to the recent report by Synovate, the situation will improve, however.
According to the report, nearly 30 percent of Poles never eat in bar or restaurants. The worst situation is in eastern Poland, while the best – in pomorskie and malopolskie regions where 21 and 16 percent of respondents eat out several times a week. Men with higher education with PLN 2,000 of income and people aged 18-34 are the most often clients of bars and restaurants.
“In our opinion, the market will grow faster than the GDP. The main barrier is the wealth of the society”, Piotr Mikolajczyk, the CEO of listed Sfinks Polska said.
“Young people learning or working in big cities, stimulate the market growth. Faster life, longer work and Western patterns influence it”, Piotr Rozanski, an analyst of Synergy Marketing Partners working for listed AmRest, the operator of Pizza Hut and KFC restaurants said.
In his opinion, the fastest growth was noted in Poland in 1990ies.
“The market will grow, maybe not dynamically but visibly. The growth will rather consist in higher value and not number. The number of bars and restaurants has not been growing for some time already. But their sales grow thanks to bigger number of clients. The Poles spend the same as earlier but more often eat out”, Maciej Siejewicz representing GfK Polonia added.
(PLN 1 = EUR 0.254)