Warsaw (Puls Biznesu) – The steel distributor plans a pan-European promotion of its new brand and wants all its scrap heaps to be identical, the way the hamburger network is.
Zlomrex has already consolidated the distribution assets of Zlomrex Steel Services (ZSS) which next year will replace Centrostal Gdansk on the Warsaw Stock Exchange. The company is waiting for the approval from the Commission of Financial Supervision. It has already started preparations for its re-branding.
“We’ve hired a company which will prepare the promotion of the new brand in Europe. We will check how it is perceived by clients. In the regions where we are not satisfied with the results, we will launch marketing campaigns, commercials, billboard campaigns, etc.”, Przemyslaw Sztuczkowski, Zlomrex CEO said.
The company has not estimated yet how much it is going to spend for the re-branding.
Along with the brand, the looks of scrap heaps managed by the group will change. Przemyslaw Sztuczkowski would like them all to be identical, the way McDonald’s restaurants are.© ℗