Animex meat group suffers from scandal in its plant

APA - Austria Presse Agentur
19-04-2005, 12:24

Warsaw (Puls Biznesu) – After “Rzeczpospolita” daily and TVN television published a report about Constar meat plant, where outdated meat was being ‘refreshed’, Animex group faces serious problems. Not only products from Constar plant may be doomed for consumers’ death but also other brands, including popular Krakus.

Warsaw (Puls Biznesu) – After “Rzeczpospolita” daily and TVN television published a report about Constar meat plant, where outdated meat was being ‘refreshed’, Animex group faces serious problems. Not only products from Constar plant may be doomed for consumers’ death but also other brands, including popular Krakus. This brand will probably now be produced in other plants only, including Agryf in Szczecin or Ostroda and Elk. ‘Distributors quickly turned their backs to Constar, which is perfectly understandable. The most important question is whether Constar problems will affect other, more important brands owned by Animex’, Jaroslaw Filipek from Codes, a company dealing with marketing communication and brand management commented.

Animex took disciplinary and organisational measures, and informed about its policy. This may reconcile distributors. Besides, it would be hard to imagine meat shops without such well-known brands as Morliny, Yano or Krakus. ‘Constar’s affair is a warning to the whole sector’ a representative of a big meat company said.

Production in Constar has been withheld. ‘Until investigation is ended and facts stated, it is hard for us to defend and comment’, Lidia Zalewska, Animex spokesperson said. Animex has created its own commission with outside experts as members, headed by Piotr Kolodziej, former Poland’s main veterinary doctor. ‘Constar brand could still be saved but it would be very costly’, Jaroslaw Filipek said.Poland/Enterprises/Food

 

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Podpis: APA - Austria Presse Agentur

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