Warsaw (Puls Biznesu) – News Corp promises expansion in Poland. First, however, it wants TV Puls to get stronger.
The media giant owned by Rupert Murdoch bought 25 percent in TV Puls six months ago.
“In the USA, News Corp runs its operations in a conservative way. The growth rate is not a double-digit one. That’s why we decided to invest abroad in companies with big growth potential”, Marty Pompadour, News Corp Europe CEO explained.
The company plans to produce TV programs, may buy a radio broadcasting company or an internet firm.
“For the time being we focus on the development of TV Puls which should be a commercial success. We plan to launch TV production in the second half of 2007 at the earliest. But we will make use of all opportunities on the Polish market which is changing very dynamically”, Marty Pompadour added.
News Corp promises ‘substantial’ investment in TV Puls. Dariusz Dabski, the chairman of the board, believes that TV Puls has unlimited investment opportunities. Instead, News Corp will have its share in TV Puls’s incomes.
“While working closely with the church, we want to refresh and modernize the style the company is managed and increase its market share”, Ewan Mirylees, News Corp Europe deputy CEO said.
The first aim is to catch up with TV4 which has just below 2 percent of the market share.
News Corp wants to increase its share in TV Puls.
“We will sell the stake if we believe it helps develop the TV broadcaster. There may be fewer religious programs in this TV but we want it to have wider access to the viewers”, Zdzislaw Dzido, TV Puls CEO said.
Today, TV Puls’s program must broadcast religious programs for 23 percent of its time. It wants to have its concession changed. Then, only 16 percent of the time would be devoted to Christian-family matters.