Warsaw (Puls Biznesu) – RMF FM hopes that thanks to Bauer it will have more funds for promotion and investment. It hopes to develop abroad and acquire new firms.
Less than a month ago, Broker FM, the owner of Krakow RMF FM radio station was acquired by German Bauer Media.
“We will prepare a three-year strategy before the middle of next year. I hope, however, that we’ll get financial support from Bauer. The German published has a strategy of investing in entities which are number one on the market. It will want us to remain Poland’s biggest commercial radio station”, Marek Dworak, Broker CEO said.
RMF FM may increase funds for promotion. But not only.
“So far we have had to take a credit or issue shares. Now we can get financing from the German publishing group with a lot of funds for good ideas. It is a very comfortable situation”, Marek Dworak said.
The ideas include acquisitions and investment abroad. Multimedia, the owner of RMF Maxxx may be the first target. Broker has been trying to buy its shares for a long time.
“There is a chance for the merger with Multimedia in the second half of next year”, Marek Dworak said.
He would also like to re-start talks to buy Radio PiN. RMF FM may again eye radio companies owned by Agora media group.
Acquisitions abroad are also taken into account. The owner of RMF FM has started investment in Ukraine but the project stopped.
“Bauer is an international group not present in Ukraine. If within 1-1.5 years the merger of radio and magazines proves a right decision, this may be an example for the other countries. Ukraine could be one of them”, Marek Dworak explained.