Czech Kofola which has been producing juices also in Poland since 2005 has published its results. It looks like it has been very successful in Poland. Part of the success is to be owed to the recent bankruptcy of Hellena beverage producer.
In 2006, Kofola sales in Poland amounted to PLN 60m
(EUR 15.9m). The company estimates that its share of the non-carbonate beverages
market amounts to 8 percent. The share of the market of juices, nectars and
beverages amounts to 3 percent.
The market shares will surely get
bigger. Kofola owners want the company to be one of Poland’s three biggest
beverage producers. The company keeps investing in its products and marketing
and is getting ready for merger with listed Hoop.