Shell aims at 550 gas stations and even 20 percent market share. PKN Orlen does not have to worry, though. The company has 1,910 stations and 27 percent market share. BP has 325 stations and over 10 percent of the market. Shell wants to occupy this position.
“We reached 10 percent market share in Poland at the end of last year. The chain consists of 297 stations, 300 will soon be exceeded”, Pawel Zuk, Shell Polska general director said.
The company wants to be the second largest fuel retailer in Poland.
“We hope to increase our market share to 15-20 percent with 3-5 years”, Pawel Zuk added.
BP is going to fight to keep its market share.
“We will continue to increase our market share, we will invest in new products and services. We are going to keep last years’ dynamics when we launched over 10 new gas stations annually.
Shell is going to have 500-550 gas stations in 2-3 years.
“100 of them will be our own stations. We will spend USD 100m to build them”, Pawel Zuk said.