Warsaw (Puls Biznesu) – The new management
of the group will fight for better effectiveness. It gives up an unprofitable
brand and closes unprofitable shops. It also considers acquisitions.
On Monday, a new management has been chosen by the GSM of Gino Rossi, the
clothes and shoes group.
“We will work to improve the group’s effectiveness because the synergies are
not as big as they could be. We will look for savings and we will close
unprofitable shops”, Pawel Kaplon, Gino Rossi new CEO said.
The company has Gino Rossi shoe distributor, Geox shoes, Simple and Cosimo
Martinelli clothes. Shoe brand Vanity will be closed. The management want to
concentrate on Gino Rossi brand.
“We are not satisfied neither with its effectiveness nor its profits. That’s
why we will soon refresh the shops and offer of Gino Rossi. First changes will
be made early next year. We want Gino Rossi to be a strong brand again within
three years”, Pawel Kaplon said.
The management is eying acquisition targets as well.
“We are looking for forming brands which we could bring to Poland. We are
also interested in shops in good places”, Pawel Kaplon added.
In the first three quarters of the year, Gino Rossi group had PLN 146.3m (EUR
38m) of sales and PLN 4.2m of net income.
(PLN 1 = EUR 0.260)