Gino Rossi plans thorough restructuring

opublikowano: 19-11-2008, 15:07

Warsaw (Puls Biznesu) – The new management of the group will fight for better effectiveness. It gives up an unprofitable brand and closes unprofitable shops. It also considers acquisitions.

On Monday, a new management has been chosen by the GSM of Gino Rossi, the clothes and shoes group.

“We will work to improve the group’s effectiveness because the synergies are not as big as they could be. We will look for savings and we will close unprofitable shops”, Pawel Kaplon, Gino Rossi new CEO said.

The company has Gino Rossi shoe distributor, Geox shoes, Simple and Cosimo Martinelli clothes. Shoe brand Vanity will be closed. The management want to concentrate on Gino Rossi brand.

“We are not satisfied neither with its effectiveness nor its profits. That’s why we will soon refresh the shops and offer of Gino Rossi. First changes will be made early next year. We want Gino Rossi to be a strong brand again within three years”, Pawel Kaplon said.

The management is eying acquisition targets as well.

“We are looking for forming brands which we could bring to Poland. We are also interested in shops in good places”, Pawel Kaplon added.

In the first three quarters of the year, Gino Rossi group had PLN 146.3m (EUR 38m) of sales and PLN 4.2m of net income.

(PLN 1 = EUR 0.260)

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Podpis: MAG